Context of Practise 3: Dissertation Practical Crit

At this point, we were given the chance to have a practical crit so that we could discuss what we wanted to do for the practical element and be given feedback from our peers.

I was in group 3 who thus split up into 2 separate groups due to the sheer size of the groups. This way, the smaller groups would allow for us to hear each other clearer and be able to give more time to people for a more in-depth crit, or at least that was the idea in theory.

Ideas and Concepts for Practical Crit

For the crit, I provided a clear description of what I was doing, telling the group that I knew what I was intending to do by producing a brand which would apply the psychological aspects discussed within my essay but that I needed help picking what product I would base it around. I knew that I needed a product that wasn't totally sexualised or had a sense that it was unnecessary.

All I got from discussing my brief and the problem I had was the words 'Chocolate or Rolling Tobacco' and that is literally all I got. I was very disappointed by this feedback because chocolate had nothing to do with my essay so it would have had no relevance and its illegal to brand rolling tobacco in the Uk by law. Even when trying to steer the conversation towards my brief again, the group had already moved on. I felt like this still didn't answer my question at all and I left the crit in the same situation I was in before.