'Art, Graphic Design and Value' Seminar Notes
Richard Miles
What are the differences between Fine Art and Graphic Design?
- Fine Art's a bit random
- Graphic Design has a purpose (Communication vs Expressionism)
- Class Divide- Elitist Culture towards Fine Art (High Culture) whereas Graphic Design emerged from the Working Class
- Graphic Design is accessible everywhere and more commercial
- Graphic Design is re-prodcued everywhere whereas Fine Art is a one-off
- Both have meaning but Graphic Design is to-the-point whereas Fine Art is 'layered' in concept and depth
- Graphic Design, unlike Fine Art, is understandable
- Graphic Design is anonymous whereas Fine Art is signed
- Mass Productability vs Individual Creation
Marshall Animan "Is there a Fine Art to Illustration" (2003)
- Fine Art is pure
- Illustration is the beginning of selling out
- Graphic Design is commercial art
- Advertising is selling. Period.
Art vs Graphic Design:
- Ambiguity or Complexity of Meaning
- The Designer as Wage Labourer
- Cultural Significance
- Expression and Individuality
- Creativity/ Problem Solving
- Function
Ambiguity of Complexity of Meaning
- Sigmar Polke (1969) - How you arrive at aesthetic decisions
- Manet (1882) - People gave pieces a lot more meaning than the artist ever did
- Re-interpretted and over-analysed
- David Carson- Can't miss his style
- Allen Hori- Intellectualised/ Complex with no logical layout
The Designer as Wage Labourer
- Henry Wallace and Van Gogh- Outsiders of society that we don't understand and we only paid
attention to when they had died
- They have always been paid for/ commissioned by other people
- Symbiotic of madness and genius
- Haggiography- Describing the art as the person who makes it
- Damien Hirst- Richest artist alive
- Doesn't make the work- only comes up with the ideas
- The art that kills art
Cultural Significance
- Graphic Design is ephemeral- looks hip at the time and becomes dead
- Reflective of the time/ Has cultural significance
- Fine Art is suppose to be eternal- John Constable painting
- Commissioned by the landowner to make it look beautiful
- English green and pleasant land- captures a lie
- Monetary value of Fine Art- sold for the most out of all creative disciplines
Expression and Individuality
- Graphic Design expression0 Trying to convey our thoughts
- Fine Art- Communicating expression in a visual way
- Jackson Pollock- Visual Communication for an audience
- Script Typography- Finding a language that reaches an audience
Creativity/ Problem Solving
- Raymond Williams- Both arts are 2 ways in which experience is made meaning and visually
communicated
- Notion of creativity as 'Irruption' is mistaken and mystified
- Neither is created in the above sense
Function
- Whistler- 'Le Art pour Le Art' - Art for Art's Sake which makes it pure and beautiful
- However, this could make it redundant
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