Context of Practice 3: Presentation for Dissertation

In order to get feedback on the research we have been conducting and the direction that we intend to go in in regards to COP 3, we have been asked to produce a presentation.

At this point, due to the fact that I have been looking at shop techniques and have been taking an interest in atmospherics, I wanted to include this within my essay as well as talk about the psychological connections as to why these atmospherics are used.

My presentation has a lot of text on it but, due to the fact that it is trying to show what aspects of theory we want our presentation to go into, it seems only right that this is the case, however, I have laid out the information so that it is much clearer to digest.

Presentation Notes and Feedback

I made some notes before the presentation so that I had a clear focus as to what I was saying when I was presenting.

At the end of the presentation, I was given feedback which I also made notes on (See Pink Writing). I was told about how certain shops use atmospherics which makes it part of the experience and was given a list of books to check out. It was suggested I focus on Starbucks just because of the wealth of information out there on it with it being such a big brand in the field. I was also told to watch the documentaries 'Century of the Self' and 'The Greatest Movie Ever Sold'. Overall, I got some positive feedback on what I was doing and I feel comfortable about where my project is going and excited to start working on it now I know that the direction I am going in is the right one.

Following on from this, I wanted to make sure that I was ready for the first tutorial, so I went ahead and started planning the structure of my essay.

Essay Structure

This way, I had a strong, steady plan for the essay which I could take into the first tutorial and discuss  how I would move forward.