Context of Practise 3: Dissertation Tutorial 1 Notes

Following on from the presentation we had to give on the topic that we wanted to do our dissertation on, we had a tutorial to discuss how we would start to pull these aspects together.

Tutorial Feedback Sheet

My Own Notes from Feedback

I showed the essay plan that I had produced for the topic I had in mind and where I wanted to go with it alongside my idea for a practical.

Despite this, I was told that there was no graphic design element to my essay and there needed to be one. With my interest and specialism in branding, it was decided that I needed to research into branding, with the title being changed to 'HOW CAN PSYCHOLOGY AND PSYCHOANALYSIS INFORM EFFECTIVE BRANDING'.

With this, it was suggested that I have a look at the documentary 'Manufacturing Consent' by Chomsky which talks about manipulation via the mass media.

From this change it meant that the practical needed to change too. I had to either focus on an existing brand or look for a Kickstarter brand and find a product that exists, either something that is clothing, alcohol, energy drinks and produce work for it.

Altogether, I came out of the tutorial feeling very demoralised because I had sorted out a clear theoretical and practical element that had been planned out and I had to scrap the lot. It was like starting over all over again and I didn't know where to begin, especially as I had found a focus of my own which I was going to look at specifically with coffee shops in regards to primary research and case studies. The presentation feedback had been very positive towards all of this so it shook my confidence. Also, I didn't like the fact that I would be taking someone else's work and applying it rather than coming up with my own product so I decided that the only thing I could do in retaliation was to start writing something down, anything down, just to get me started so this way I had something to work with.