Context of Practise- Study Task 5: Harvard Referencing Bibliography

We will have to do a 3,000 word essay on these 1 of 5 set questions:

1. Focusing on Specific Examples, Describe the way that Art & Design was a response to the forces of Modernity?
2. Choosing a Particular period from 1800 to the present, in what ways has art or design responded to the changing social and cultural forces of that period? (2 specific examples)
3. Is it possible to describe any aspect of Graphic Design today as Post-Modernist?
4. Could it be argued that Fine Art ought to be assigned more 'value' than more popular forms of Visual Communication?
5. 'Advertising doesn't sell things; all advertising does is change the way people think or feel' (Jeremy Bullmore). Evaluate this statement with reference to selected critical theories (past and present)?

It needs to be written in 3rd Person, Have a Developed Argument supported by 4 different academic sources and have 10 sources presented in a Bibliography having been Harvard Referenced.

I have decided that I am going to do the 1st question on modernity as it is an interesting topic with a specific emphasis on a particular area which will give the essay some direction and focus.

From this, I have to find 5 books from the library that I could use for my essay and reference them in a Harvard Referenced Bibliography stating why they would be useful:

1.

"Modernism: An Anthology of Sources and Documents" by Vassiliki Kolocotroni, Jane Goldma and Olga Taxidou

This book is useful as it has excerts from lots of different writers, designers and academics who have written essays on the subject of modernity and it will provide an important source of opinions and quotes that can justify my reasoning within the essay.

2.

"The Modern Ideal" by Paul Greenhalgh

This book may be useful as it touches on areas of Modernism not just in the world in general, like the Urbanization of the world and the Utopian attitude towards living, but on specific areas where Graphic Design has been influenced by Modernism, such as the International Style and the need for Simplicity.

3.

"Modernism" by Michael Levenson

This book is a bit more broad on the subject of Modernism as it gives a general overview on areas within culture Modernism effected rather than specifically within Graphic Design, however, it would be useful as it would give me areas of interest to focus in on, where finding works from that period in response to the transformation that was happening to the world would show the opinions of designers at the time, like in times of war and revolution.

4.

"Active Literature: Jan Tschichold and New Typography" by Christopher Burke

This book would be very useful as Tschichold helped contribute to the ideal of having a Typeface that would be universal so it could be used by everyone in the intention of having an international style, therefore, he would be good to use as a specific Graphic Design example of responding to the culture of Modernity.

5.

"Pioneers of Modern Graphic Design: A Complete History" by Jeremy Anysley

This book will be useful as it has a section of profiles on designers who have come out of The Bauhaus, the art institute that was prevalent within the period of Modernity. There are sections on Modernist and Futurist design which gives an insight into the popular styles at the time and puts emphasis onto the characteristic traits of modernist culture.

6.

"American Modernism: Graphic Design 1920 to 1960" by R. Roger Remington

This book will be useful as it will provide an insight into the way that Modernism was portrayed and developed in America and how the culture of Modernism made an impact on the influences of Graphic Designers and thier styles, particularly interesting as it is an area which I've not looked into yet.

Harvard Referenced Bibliography:

Anysley, J. (2004) "Pioneers of Modern Graphic Design: A Complete History" 2nd ed,. London: Octopus Publishing Group Ltd, Library Shelf Mark 741.605

Burke, C. (2007) "Active Literature: Jan Tshichold and New Typography" London: Hyphen Press, Library Shelf Mark 655.2

Greenhalgh, P. (2005) "The Modern Ideal" 1st ed,. London: V & A Publications, Library Shelf Mark 709.06

Kolocotroni, V. Goldman, J and Taxidou, O (1998) "Modernism: An Anthology of Sources and Documents" Edinburgh: Edinburgh University Press, Library Shelf Mark 709.06

Levenson, M. (2011) "Modernism" London: Yale University Press, Library Shelf Mark 709.06

Remington, R, R. (2003) "American Modernism: Graphic Design 1920 to 1960) London: Laurence King Publishing Ltd, Library Shelf Mark 741.604