Chronologies of Print
Chronologies
- The sequential order in which past events occurred
- To produce text or image by applying inked types, plates, blocks
- To reproduce by engraving on a Plate or Block
- By stamping with an engraved plate or block: to print Calico
- To cause a Manuscript text to be published in print
When something is printed, we see it as true or correct as it is always gong to be there despite the fact that it might not be. We take it as factual. You can print a retraction but that doesn't really rectify it.
A way of representing the time
- Drawing on walls as a photographic record
- A way of Documenting, Communicating and Reproducing
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| 200AD Chinese Woodcut Typography |
- Skill-based and is the earliest evidence of print we have
- Incredibly traditional and printed on fabric
1400AD Europe was Introduced to Printing
1650AD First Book produced in China was a Buddhist Religious Scripture
- Religion had money and the following of people making it a community. This made it a force of communication
2000AD Woodblock Colour Print
- Shows the evolution over the years
Knowledge is Power
Mass Communication
1000AD Movable Type in Asia became a Craft Skill
1450
- Guttenberg Press in Mainland Europe Renaissance Era
- Society became self-sustaining
- Literacy-based boom which allowed people to learn how to read and write.
- People with money learnt over the poor which caused a divide between the literate and illiterate
- Trickle down theory of Reading and Writing
- People became connected within nationalities and became cultural self-aware of the world around
them
The output of printing materials in the 18th Century is 1 000 000 000
- Fuelled by countries who have a formalised religion
1500AD all of Europe have printing but UK doesn't get it tip 300 years later
- Scientific boom with own people putting their own ideas down
- Gutenberg Press made our world change from a spoken culture to a visual culture
- Hot Type/ Hot Lead Press leads to the production of Glyphs and Punctuation which were seen as
pictures for text
Marshall McLuhn (1911- 1980) "Medium is the Message"
- Global Message- Community and Mass Communication
- Predicted the Internet 30 years before its Inception
- New technologies of languages changes how we cognitively deals with society
- Way our language evolves and develops quickly but type doesn't change
- The type of printing created Individualism, Democracy, Nationalism and Capitalism
LinoType Documentary
- Linotype revolutionised printing- comes out as one solid block of type
- Use to be called Line Casting and was popular around the late 1800's to 1960/70's
- Allowed for a smaller amount of people to work on a newspaper and could be changed daily
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| "The Three Crosses" by Rembrandt |
- Earliest evidence of Etching and is part of the Intaglio family
- Fuelled by religious themes
- Mass communication was incapsulated
"Moulin Rouge- Lady's of the Night" Advertisement by Toulouse-Lautrec
- Lithography and hand-crafted type
William Morris
- Time of Excess- making everything look nice showing affluence- ornate decadence
1870- Colours coming through
Visual Tone and the use of Propaganda
- Very Patriotic and casual approach to war
- Fighting and making it look cool- If its printed, its true, correct and factual
- How we have money controls the way we print
German Form within Propaganda
- Using imagery to get the point across as not everyone was literate
- Use of the 2 colour separation
Modernism (1930's)
- The style lends itself to Print
- Primary colours and solid imagery with a clean layout
The way print making dictates design which can determine the aesthetic and cost
Why Print is Dangerous (Case Study)
- Ran a lot of anti-Muslim Propaganda based on a war hero not getting the George's cross
- If its printed, it doesn't make it true
Shepard Fairey and Street Art in the 90's
- Use of Andre the Giant (WWE Wrestler) taking his image from a magazine and screen printing it
- His image was everywhere and became an icon, developing into the brand for Obey
- Same thing was done with Obama print- Connected with a youth who had never voted before
- Both of them became icons of propaganda in their own right
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