Print Formats and Print Finishes:
Coated
- UV Violet Coating- can be applied on spot locations of the paper or by flooding the page
- Produces sharper, clear images
- Paper has been coated in a compound to make qualities of the paper better, such as the weight, strength, smoothness and ink absorbency
Uncoated
- There are various textured options available
- Uncoated papers are usually surface-sized to improve their strength
Coated v Uncoated:
- Coated has a shimmer and feels smooth
- Uncoated appears matt and will feel rougher and grainier. Won't produce a crisp image due to the grain
- Coated is like a pane of glass whereas Uncoated is like a sponge.
- Painted coated papers appear bright and colourful
Die Cut
- generating a large shape from the material. Way of making a hole in the paper
Emboss/DeBoss
- Emboss is to raise the image but DeBoss pushes the image down
Laminate
- Creating corrugated board that has a high quality, lifo surface.
- There are 3 different types: Inline, Offline and Sheet to Sheet
- Process of coating a prated page with a protective plastic foil
Duplex
- Printing on both sides of the paper on Multifunctional Printers
Foiling
- Application of pigment and metallic foil. Adheres to the paper by heat and die on the surface of the paper
Spot Ink
- A colour which isn't within the standard CMYK colours, such as a metallic or fluorescent ink.
- When using just as single colour, this can make for a cheaper run but if this is added to a full-colour run, this can become a very expressive colour run
- They are used to prevent forgeries of money and passports
- The production of spot colours has produced a range of spot colour classifications and systems, like Pantone, Toyo (Japan), ANPA (American newspaper Association) and RAL (Europe)
Metallic Ink
- A combination of a Pantone Colour pigment mixed with particles of a metallic compound
- These Inks are opaque and require a different ink/water balance than other ink types
- The harder and less porous the substrate surface, the more metallic the ink will appear
- The smaller the particle, the less shiny effect of the ink
Thermo
- Commonly known as 'poor man's die-stamping'
- Raises an image similar to Engraving/Embossing
- Doesn't produce an image which is as sharp or as intense in colour
Study Task:
With a focus on Stock, Substrate and special Print Finishes, find as many variants as possible for each of the following areas of Design:
- Branding and Identity
- Packaging and Promotion
- Publishing and Editorial
- Information And Way Finding
Aim to try and collect as many physical/actual examples of Print as you can find so you can comment on the tactile, format and function of each example and evaluate it (Found).
Branding and Identity:
 |
"Fieldwork Branding" (2013) by Fieldwork
|
Die-cut, Letterpress and GF Smith Stock: When making their own brand identity, Fieldwork made a wide range of printed collateral to go alongside the identity. They used Die-Cut to make the shape of the brand cut exactly out of the business card. A Letterpress was used to transfer the brand onto the stationary which had been duplexed onto expensive, quality GF Smith stock. This was evident when GF Smith visited the College and gave a Seminar on their products and stock which we go to try them for ourselves.
 |
"Doctor Manzana" (2013) by +quespacio
|
Spot Colour: This brand encompasses a wide range of printed ephemera ranging from plastic to fabric to stationary and boxes. The choice of colours makes for an individual identity yet I would imagine it would be quite expensive to produce on a large scale due to the specific colours.
 |
| Found: Criminal Damage Clothing Tags |
Coated and Foiling: The coated thick stock makes for a soft yet reflective effect on the tag yet this reflectiveness adds to the shininess of the foiling that has been used on the tag for the detail. The metallic on the black makes for a classy, understated cool aesthetic which is the intention for the function of the tag as it is promoting the clothing and the brand itself. The 2 different sizes is appropriate as it makes sense to have a smaller tag for smaller pieces and a larger tag for large items and the square format is appropriate for the need to have information on the back.
Spot Colour: The brand identity for Fiasco Gelato is highlighted more by the Spot Colour of a bright fluorescent blue which makes it different from other brands available but seems to provide an emphasise on the organicity and authenticity of the brand itself as well as reflecting the coldness of the product its selling.
 |
"The Golden Camera 2014- Preview" (2013) by Paperlux
|
Spot Colour and Emboss- Beautiful invitations and identity for The Golden Camera Preview with the embossed aspects of the envelopes emphasizing the high quality and distinctiveness of the brand. This aura surrounding the quality is mirrored by the colour choices of the metallic gold spot ink and bold blue which gives it a royal theme. This works with the function of the brand as well as the fact that the emboss elements works with the tactility that is promoted by the designer which means that it promotes both the client and the skills of the design studio.
 |
| Found: Paul's Boutique Labels |
Spot Ink: The use of the metallic spot ink for the Paul's Boutique brand makes the brand comes across as quite brash which is mirrored with the use of bold print on the back of the label, adding to the function of promoting the label to a youngish audience. This larger label format mirrors the boldness of the brand itself yet the thickness of the card for the labels makes it sustainable to be placed in shops without breaking.
Packaging and Promotion:
 |
| Found: Castillo Real Tempranillo Wine |
Spot Colour, Foiling and Stock: The Sticker packaging which is used for the bottle is quite thick with a cream, off-white stock which gives it the feel of being higher quality without taking away from the need of the sticker to be tactile so that it can easily wrap around the bottle. The foiling of the badge alongside the use of a Gold Metallic Ink which adds to the details of the sticker. The stickers function is to tell the drinker the details of the wine and the sticker manages this without taking away from the function of the bottle itself.
 |
| Found: Quality Street Chocolates |
Foiling: The packaging for the sweets themselves is that they are wrapped up in coloured foils that have the brand name on them. This would be a different approach to foiling as usually foiling is putting foil on paper but the foil has been printed onto instead to create the effect of using it as a branded packaging option. This allows for a tactile packaging that can fit around different shapes and sizes and can be easily got rid of when it has completed its function due to the malleable nature of the foil therefore making it a thoughtful choice of packaging option.
 |
"Two Sisters Photography" (2013) by Fizz Creative
|
Die Cut: This letterpress printed business card is unusual and bespoke based on the Die Cut shape that has been produced to give it a classy, vintage look to go alongside the traditional portrait heads.
 |
| Found: Avenged Sevenfold Coasters |
Uncoated Stock and Die Cut: These coasters I found are Uncoated so they have a grainy texture which works quite well when it is trying to keep a glass from moving as a glossy, coated stock wouldn't be able to achieve this. This texture goes well with the brown aged appearance of the coasters and this is produced in shape by Die Cutting into a typical circle coaster shape.
 |
| Found: Trivium Coaster |
Die Cut: Unlike the previous textured coasters, this coaster is also cut into a circular shape by Die Cutting but it is of a more glossy coating. This isn't as effective as a product compared to the other coasters as it doesn't feel as good a quality of stock.
 |
"Meadowlark Jewelry" (2013) by Claire Hammon at Meadowlark
|
Spot Colour: The use of the screen-printed Silver Metallic Ink spot colour onto the boxes and fabric adds a heightened sense of quality and expense onto the packaging therefore translating to the clientele as being a brand of luxury and exclusivity.
 |
| Found: Creams Tearoom Packaging |
Foiling, Emboss and Coated: I have visited these Tearooms and the brand comes across as being very traditional and old-fashioned which comes across in the choose of a violet pastel shade using a coated stock to have a shiny sheen to the stock. The stock itself is functional and strong enough to hold a few cakes inside without loosing its shape. The raising of the cafe name on the packaging for the cakes they sell adds to the quality and exclusive the brand is after which is only emphasised by the gold foil print.
 |
"My Physical Portfolio" (2011) by Rowan Toselli
|
Lasercut, Die Cut and Wood Stock- The designs have been Lasercut into die-cut wood to give a precise, professional finish onto an unforgiving and naturally difficult material to work with. The stock itself gives an environmental feel which adds to the physicality of the portfolio itself as well as highlighting the area of work the designer is in, adding to the promotional aspect of the work as it highlights the skills of the designer.
 |
"Strange Xmas" (2013) by Stranger & Stranger
|
Wood/ Fabric Stock and Diecut- The wood and fabric stock packaging gives a physical aspect to the promotional gifts, reflecting the aged aesthetic of the brand. The labels on the material packaging are die-cut to appear like leather stamps which, this format, adds to the worn aesthetic.
 |
| Found: Body Shop Christmas Gift Set Packaging |
Coated, Foiling, Metallic Ink and Recyclable Stock: The Recyclable stock is coated to give a smooth, soft finish to the box itself. The Metallic Ink and Foiling used from the imagery on the front surrounding the brand logo is made to emphasise the festive nature of the gift, with the shiny effect encouraging the buyer that it would be a great gift for someone for Christmas.
Publishing and Editorial:
 |
| Found: Copy of The Metro Newspaper |
Newsprint Stock: The stock used for the newspaper is Newsprint which is quite a thin stock to use yet this means that it is light and durable for its function. It will also mean that it is quite cheap to print due to the thinness of the stock choice which is relevant as it will probably be read once and then never used again.
 |
"Fedrigoni Product Guide and Price List" (2013) by designlsc
|
Mixed Stocks: This Publication for the paper merchant Fedrigoni uses a wide range of their paper stocks and boards with different thicknesses, print processes and textures to be able to advertise and display how there papers work to their large range of clientele so they can see for themselves what the paper would print like before choosing a stock to purchase and print on. This was evident when they visited the College and gave a Seminar on their products and stock where we go to try them for ourselves.
 |
| Found: My O'Neill Publication |
Foiling, DeBoss & Uncoated: This publication I sourced by O'Neill uses an uncoated paper stock which gives it a real feeling of organic authenticity and works well with the brand ethics. The foiling and debossing gives an additional high quality to the publication as it makes it appear more up-market.
Information and Way Finding:
 |
| Found: My Foundation Certificates |
Metallic Ink, Foiling & Coated: I found my Foundation Certificates which comes across as being official and of importance based on the fact that it uses a coated paper that uses a Bronzed- coloured Metallic Spot ink. To embellish this further, a Gold Foiling is used for a coat of arms to officiate the document thereby adhering to the function and formality of the document.
 |
"Infographic Diary" (2013) by Maria Puche
|
Binding: The main Finishing for the Diary is the use of the Japanese Stab Binding in order to put the thick pages together in an orderly fashion, keeping the pages together so the book can function. The binding gives the book a physical, personal edge due to the hand-made element of the binding.
 |
"For Future Reference" (2013) by Mothership
|
Stock: The vinyl stickers and wooden stands for the signage works well with the rest of the exhibition space, with the function being that it is to guide the audience through the exhibition.
 |
"Tesco Stores" (2012) by Mark Jenkinson
|
Fabric Stock: The fabric stock that is used for the banners in Tesco helps to give the impression of being a traditional marketplace so it gives the idea of being a fresh supplier of food. the function of the banners are to orientate people as to the placement of particular food types and the use of fabric means that they can be easily taken down and moved when the store is re-merchendised.
 |
"Leeds Market Re-Brand and Way Finding" (2012) by Sarah Roberts
|
Uncoated: The stock used for the map is off-white and uncoated which gives it a rough but organic feel. This format is then replicated by the paper-style packaging which gives a cheap yet traditional market aesthetic.
 |
| National Trust Location Map |
Uncoated: The purpose of the map is to disclose where different Site are for visitors to visit whereas the quality of stock used is rough and quite flimsy but is folded into a much smaller format which is easy to carry around or put in the car.
 |
"Amikuu" (2012) by AC Santos
|
Stock: The format of the information is provided in the style of a jungle adventure which is relevant to the function as it is aiding and giving information to the public for an attraction. The plastic is used to work in all weathers so it doesn't wear away and the information can be readable and legible.
 |
"Southern Highlands Tourist Package" (2013) by Elki Lemmetty
|
Binding and Cardboard/ Wood Stock: The function of the threaded string made to bind together the labels and the t-shirts together in a fine package adds to the natural aesthetic given alongside the brown, cardboard-style stock. This cardboard stock goes well with the choice of wood to package the whole information pack within this format.
No comments:
Post a Comment