After having a bad first tutorial, I took it upon myself to start working on writing my essay so that this way I would have something to work with.
As you can see, throughout the development of my essays, I continue to write notes to myself as to what to include, both in regards to content and quotes.
I began by writing about what I had already researched on, starting with the Freud and Bernays application of psychology so that it gives my essay context as to where the psychoanalysis. I had begun to discuss branding within my essay but I had kept it to just factual information. The essay itself is full of planning and you can see the way that the essay is shaping up in its bare bones.
From the second tutorial, I found that I needed to find a way of giving my essay more depth. Also, it was stated that I needed to extend my essay information that I already have.
I went onto developing the essay by planning out some possible examples of brands to give some case study examples within the branding application of psychology. To show how branding and psychology have been developed, I have included Packard's theory on the sub-concious targets by brands. Also, I include a paragraph on Wally Olins book, On Brands as it gives a unique perspective of branding and the relationship with consumer identity.
From the third tutorial, I felt that my essay wasn't very defined in regards to the separate chapter sections of the essay.
I decided to develop the essay by making the chapters very obvious, including a introduction to each of the chapters as well as expanding the introduction I had already written. Also at this point I had started writing a conclusion as well as including some triangulated arguments as I hadn't included any arguing within my essay up to this point.
Finally, from the last tutorial, I needed to include some extra pieces of detail so as to be much more precise within my essay.
I went onto paraphrasing large amounts of quotes I had in clusters and added details about Freud's theories on penis envy as well as developing the information for the bibliography and changing thr format.
What is clear is that the way that the essay was constructed shows a clear development from the beginning and how the essay has built up over time. In a way, this is quite nice to see because you can see the way that the essay changed and took shape.
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