Context of Practise 3: Dissertation Tutorial 2 Notes

Following on from the last tutorial, I had begun to start writing some of my essay in bits so that I could start making sense of the topic change.

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I voiced my concerns with the practical that we had discussed in the last tutorial about how I didn't feel comfortable using someone's stuff so we compromised on producing a brand strategy/guideline using desire based on Freud which would be subtle. I felt much more confident about the practical because I knew that it would be all my own work then.

For the essay, my tutor read through what I had done so far and noted areas that I could do with expanding, such as why Bernays felt that propaganda could be used in peace time and the inclusion of Freud's ego and id. Also, it was suggested that I select one or two specific examples of brands using aspects of desires within their brand identity.

After this tutorial, I felt much better and positive about my essay and my practical because, after how terrible the last tutorial went, I felt like I was going in the right direction.