Context of Practise 3: Dissertation Practical Crit

At this point, we were given the chance to have a practical crit so that we could discuss what we wanted to do for the practical element and be given feedback from our peers.

I was in group 3 who thus split up into 2 separate groups due to the sheer size of the groups. This way, the smaller groups would allow for us to hear each other clearer and be able to give more time to people for a more in-depth crit, or at least that was the idea in theory.

Ideas and Concepts for Practical Crit

For the crit, I provided a clear description of what I was doing, telling the group that I knew what I was intending to do by producing a brand which would apply the psychological aspects discussed within my essay but that I needed help picking what product I would base it around. I knew that I needed a product that wasn't totally sexualised or had a sense that it was unnecessary.

All I got from discussing my brief and the problem I had was the words 'Chocolate or Rolling Tobacco' and that is literally all I got. I was very disappointed by this feedback because chocolate had nothing to do with my essay so it would have had no relevance and its illegal to brand rolling tobacco in the Uk by law. Even when trying to steer the conversation towards my brief again, the group had already moved on. I felt like this still didn't answer my question at all and I left the crit in the same situation I was in before.

Context of Practise 3: Dissertation Tutorial 3 Notes

This was the tutorial before the Christmas break and I wanted to get as much information in regards to the direction of my essay.

Tutorial Own Notes

Showing what I had done and added to since the last crit, in particular with my inclusion of some Bernays background information due to watching and being influenced by the 'Century of the Self' documentary series. I was told that it would be worth investigating the women's penis envy in regards to cigarettes and how it effects them. Also, how I should look at how Noam Chomsky criticises Bernays even though they were in similar fashions.

Also, at this point, we discussed what I was going to be talking about and discussing in the practical crit, with my tutor advising me that it would be a good opportunity to ask in regards to a product as this is the aspect that I have been struggling with quite a bit. I mentioned the concept board I had come up with and it was suggested to take my concepts with me to the crit and see what the group says. I'm looking forward to the Crit because I would like some more direction as to the practical work and where I should go with it.